Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.

Digital marketing uses online channels to promote products and services.
- It allows businesses to target specific audiences and measure performance in real time.
- Common channels include websites, search engines, social media, email, and paid advertising.
- Marketers rely on data analytics to optimize campaigns.
- Rapid platform changes and digital saturation make competition for attention challenging.